REVIEW · TOKYO SAKE TOURS
Casual Japanese sake tasting and snack experience, Kabukicho
The most interesting part of this Kabukicho sake tasting is the range. You do not simply receive one small cup of sake and a quick explanation. You compare eight Japanese drinks, including cold and hot sake, a cocktail-style drink, and sweet amazake at the end.
I like the gentle introduction for first-time drinkers, and I like the traditional snacks served alongside the pours. The small group, limited to six people, also gives you room to ask questions. The main drawback is the setting: the tasting is upstairs in a bar with no elevator, and the sign can be hard to spot.
Key points to know
- Eight drinks to compare: Try several sake styles and temperatures rather than judging Japanese sake from one glass.
- A good first tasting: The host starts with simple explanations and lower-alcohol options before moving on.
- Snacks are included: Small traditional pairings help show how food changes the taste of sake.
- A sweet finish: The tasting ends with amazake, a fermented rice drink made with rice malt.
- Small Kabukicho venue: The activity takes place upstairs near Shinjuku Ale, about five minutes from Shinjuku Station.
- English support varies: Your guide may speak English, but a translation device can be used when needed.
Eight Japanese drinks, not one standard sake

Many visitors meet sake in Japan through a single warm cup at a restaurant. That can be pleasant, but it tells you very little about the drink. Sake varies by alcohol level, temperature, sweetness, texture, and the food served with it.
This tasting gives you a more useful comparison. You try eight selected drinks in one sitting, allowing you to notice how different each pour feels. The selection includes sake served cold and warm, along with a cocktail-style option. The exact order and brands may vary, so think of this as a guided introduction rather than a fixed museum-style tasting.
The activity begins with simple alcoholic drinks and a lower-alcohol sake. Standard sake usually sits around 15 to 16 percent alcohol, though some choices are lower and some higher. That opening matters if you are new to sake or unsure how quickly the alcohol will affect you.
You are not expected to arrive knowing terms or styles. The format is built around tasting and comparison. You try a drink, listen to a short explanation, and then consider how the next one differs. For many people, that is easier than receiving a long lecture before the first sip.
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How the tasting unfolds

The first stage is about orientation. You get a basic idea of what sake is and how its alcohol level compares with other drinks. The host then introduces the first sake in a way that should feel manageable for a beginner.
From there, the tasting moves through several varieties. You may notice differences in aroma, sweetness, strength, and finish, but you do not need to identify them like a professional. The useful question is simply: Which one do I prefer, and why?
Temperature adds another layer. A cold sake can feel very different from a warm pour, even when both are made from rice. The warm option also gives you a familiar reference point, since heated sake is one of the images many people carry before visiting Japan.
One of the eight drinks is described as a cocktail-style sake drink. That is helpful for anyone who finds straight sake too strong or too unfamiliar. It also prevents the tasting from becoming too narrow. You get to compare traditional sake with a more approachable mixed style.
The guide may use English, Japanese, or a translation machine. Mai is named as one of the friendly hosts, and the experience is designed for conversation and questions. English ability is not identical among all staff, so you should expect clear basic explanations with occasional help from technology rather than a polished wine-school lecture.
Snacks that show sake in context

The snacks are not a full meal. They are small traditional pairings meant to support the tasting. That distinction is important when planning your evening in Shinjuku. You should eat beforehand or arrange dinner afterward, since additional meals and drinks are not included.
A snack can change your impression of sake. A drink that seems sharp by itself may feel softer with food, while a sweet or full-bodied pour may work better with a salty bite. The pairing part helps you understand sake as something meant for the table, not just a drink to judge on its own.
I particularly like this feature for first-time drinkers. If you taste eight alcoholic drinks without food, the later pours may blur together. Small snacks give your palate a reset and make the tasting more comfortable.
The included snacks also add a touch of Japanese food culture without turning the event into a formal dinner. You get enough to explore combinations, but the focus stays on the drinks.
Amazake gives the evening a soft landing

The final drink is amazake, a sweet fermented beverage made from rice malt. Despite its name, amazake is not the same as regular alcoholic sake, and many versions contain little or no alcohol. Here it is presented as a dessert drink.
This is a smart ending. After comparing several alcoholic pours, a sweet rice-based drink gives you a clear change of pace. It also shows another side of Japanese fermentation. Sake is not the only traditional rice drink worth trying.
Amazake may be the most surprising part for people who expect every item to taste like dry alcohol. If you prefer sweet drinks, it could become your favorite part. If you want a strictly alcoholic tasting, keep in mind that the final course is dessert-like rather than another standard sake sample.
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The Kabukicho meeting point and upstairs bar
The meeting point is about five minutes on foot from Shinjuku Station on the JR Yamanote Line. Walk along Kabukicho Central Road toward TOHO Cinemas. You should look for Shinjuku Ale next to Karaoke 747, on the right.
The location is central, but the final approach deserves care. The venue signage may not be as large as you expect, and one useful navigation reference is the Google Plus Code MPV2+VR Shinjuku City, Tokyo. Have the venue name and map ready before leaving the station.
The tasting takes place on the second floor of the bar. There is no elevator, so this experience is not wheelchair accessible. If stairs are difficult for you, check the venue arrangements before booking.
Kabukicho can feel startling at night, especially if you arrive by an unfamiliar side street. The route described above is the practical choice. Stay on the main road toward TOHO Cinemas and allow a few extra minutes to identify the entrance.
Is $38 a fair price?

The cost is $38 per person, with fees and taxes included. Additional drinks, a larger meal, transportation, and hotel pickup are not included.
For a casual drink, that price would be high. For a guided comparison of eight Japanese drinks with snacks in a small group, it is easier to justify. You are paying for the range of samples, the host’s explanations, the food pairings, and the chance to ask questions in a setting aimed at international visitors.
The value is strongest if you are curious about sake but do not know where to start. Buying eight different drinks on your own could cost more, and you would have to decide what to order without the same comparison. The tasting also reduces the risk of ordering a full glass of a style you dislike.
The value is weaker if you already know Japanese sake well or want a full meal. This is an educational tasting with light snacks, not a dinner and not a specialist certification session.
If you find a favorite, you may be able to buy a souvenir glass or another item at the venue. One person paid extra for a glass and considered it an attractive keepsake, though the price was seen as high. Treat that as an optional purchase, not part of the $38 package.
Who will enjoy this tasting most?

I would recommend it first to curious beginners. The simple progression, lower-alcohol opening, snack pairings, and broad selection make it less intimidating than a formal tasting.
It also suits couples and small groups who want an easy evening activity near Shinjuku. With a maximum of six participants, the room should feel more personal than a large bar event. You can compare reactions with the people around you without being lost in a crowd.
The experience works for sake fans who want to compare hot, cold, and cocktail-style drinks in one sitting. It may also suit whisky drinkers or other spirits fans who enjoy comparing production styles and finishes. One recent participant particularly appreciated the host’s whisky knowledge, so the conversation need not stay limited to sake.
I would be more cautious about booking it if you want a substantial dinner, a long technical talk, or a fully English-led class with no translation support. The staff can offer English and Japanese, but some staff members are less comfortable in English.
Practical planning for your evening

Plan to meet near Shinjuku Station and arrive with enough time to find the entrance. The five-minute walk is short, but the smaller sign and busy Kabukicho streets can slow you down.
Because the exact starting time depends on availability, check the schedule when you select your date. The activity is listed as a one-day experience, meaning it takes place during one day rather than lasting a full 24 hours. The actual tasting time is not specified in the supplied details, so leave room around it rather than booking a tight dinner reservation immediately afterward.
Transportation to the meeting point is your responsibility. There is no hotel pickup or drop-off. The central Shinjuku location makes it easy to continue into the neighborhood afterward, but you should still plan how you will return to your accommodation after drinking.
The activity is limited to people aged 20 and over. It is not suitable for pregnant women. Pace yourself, eat before arriving, and remember that eight samples can add up even when each serving is small.
Cancellation is flexible up to 24 hours before the activity for a full refund. You can also reserve now and pay later, which helps if your Tokyo schedule is still changing.
The biggest strengths and the fair warnings

The strongest feature is the selection. Eight drinks offer enough contrast to make the tasting worthwhile, especially when cold, hot, and cocktail-style options are included.
The second strength is the teaching style. You start with basic information and build gradually, so you do not need prior sake experience. The hosts are described as friendly and willing to answer questions, with Mai singled out as a warm and helpful guide.
The snack pairings are another real advantage. They turn the event into more than a series of alcohol samples and help you understand why Japanese drinks are often enjoyed with food.
The main warnings are practical. The venue is upstairs with no elevator, the sign may be easy to miss, and English support may sometimes require a translation device. The setting is casual rather than polished, and the snacks are not enough to replace dinner.
Should you book this Kabukicho sake tasting?

Book it if you want a friendly first look at Japanese sake, especially if you like comparing drinks rather than ordering one familiar option. The eight-pour format, small group, food pairings, and amazake finish give you a clear introduction for $38.
Skip it if you need step-free access, expect a full meal, or already have strong sake knowledge. For most curious adults staying near Shinjuku, though, this is a practical way to spend an evening and leave with a better sense of which Japanese drinks you actually like.
FAQ
Where does the sake tasting meet?
It meets about five minutes from Shinjuku Station on the JR Yamanote Line. Walk along Kabukicho Central Road toward TOHO Cinemas and look for Shinjuku Ale next to Karaoke 747 on the right.
What is the Google Plus Code for the meeting point?
The Google Plus Code provided for the meeting point is MPV2+VR Shinjuku City, Tokyo.
How many drinks are included?
The tasting includes eight selected Japanese drinks. These include sake options and may include cold, hot, and cocktail-style drinks, followed by amazake as a dessert drink.
Is amazake alcoholic sake?
Amazake is described here as a sweet fermented drink made from rice malt. It is served as the dessert portion of the tasting rather than as a standard sake sample.
Are snacks included?
Yes. Traditional Japanese snacks are included as pairings for the drinks.
Is this suitable for someone who has never tried sake?
Yes. The experience begins with simple explanations and lower-alcohol sake, making it suitable for a first tasting.
Is the activity conducted in English?
English and Japanese are available. Some staff members may use a translation machine when English communication is difficult.
How many people are in the group?
The group is limited to six participants.
Is the venue wheelchair accessible?
No. The tasting takes place upstairs, and there is no elevator.
Who cannot join the tasting?
People under 20 and pregnant women should not join this activity.
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